Uploaded on 24/12/22
Undoubtedly, many still appreciate and celebrate the deeply religious roots of Christmas, yet it has also become a commercialised event in many countries today. From mid-November, high-streets are packed with snowflake window stickers, festive deals and cheery Christmas music to entice shoppers into an economically indulgent mood. Yet, despite the general consensus and participation in commercialising Christmas, this is often assumed to be a new phenomenon, part of today's world. 'Born to Buy', an article in Gale's Academic OneFile, offers an example of such sentiments;
After carefully examining user demand and search trends, FlowerAura forecasted record
registrations for Christmas 2022. The company is prepared to handle the orders and is presently
executing its promotions to the fullest extent.
The gifting industry demands a lot of flexibility in order to adjust to shifts in consumer behaviour and market trends while also pushing itself to constantly introduce new and innovative products to the market. Having been in the industry for quite a good time, FlowerAura acknowledges it and acts accordingly. The gifts for Christmas 2022 launched by the gifting giant caters a lot to what people are looking for. "Early Christmas trends have provided us with around 120% growth in our website traffic which speaks quite a lot about our clear expectation of record sales this year. We tried to study the skin of customers and curated our collection of gifts and other products for Christmas accordingly. The decor is an inseparable part of Christmas, which we have touched more profoundly this time with beautiful specific decorations and by adding the usefulness element to them. We are quite positive about expanding our 20% Incline in orders that we registered in 2022 compared to 2021 to many folds" quoted by co-founder of Flower Aura. The brand is betting upon 200+ SKUS for the winter festival that is celebrated worldwide. Whilst Christmas cakes, photo gifts, and decorations are major parallel categories; considerable prominence is given to Christmas hampers. Foreign locations like the USA, UK, Canada, Australia, Singapore, and UAE are covered through International delivery service as the number of Indians residing in these countries is quite high.
FA Gifts Pvt Ltd. (FlowerAura), a pioneer of the gift industry, has flourished in the Indian & International market with various gift range (flowers, cakes, indoor plants, decor items, personalised gifts, combos) for the special moments that can't be put into words. Started in 2010 under the entrepreneurship of Himanshu Chawla and Shrey Sehgal, the company launched its first FlowerAura store in the city of Gurgaon. Today, they lead the gifting market in more than 600+ cities to deliver a delightful experience for every customer out there.