Uploaded on 10/12/22
Elon Musk Shares Vision For “Twitter 2.0” Elon Musk shares his plans for turning Twitter into an "everything app." Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” which includes longform tweets, encrypted DMs, user-to-user payments, and more. In a series of slides prefaced with the title “Twitter 2.0,” Musk presented his plans at an internal meeting. The slides reveal the following goals for the future of Twitter:
Musk plans to make advertising on Twitter more entertaining, showing an example of an ad from HBO Max that reads like a Buzzfeed quiz.
Containing only a thumbnail and placeholder text, the above example doesn’t allow for much speculation about Musk’s plans for video on Twitter. However, if Musk’s tweets are anything to go by, his plans could include bringing back the short-form video app Vine. Musk may also be planning to compete with YouTube, claiming he can offer higher payouts. Mr. Beast, YouTube’s most popular creator, is skeptical of that claim.
Musk includes a screenshot of Twitter’s Notes feature to illustrate his plans for longform tweets. Twitter began testing Notes with a limited number of writers earlier this year. You can see this feature in action by visiting the @TwitterWrites account page and navigating to the Notes tab.
This feature is self-explanatory. Encrypted DMs are becoming an industry standard for social media sites. Meta introduced end-to-end encryption for its messaging tools in January, and now Twitter is following suit.
The upcoming relaunch of Blue Verified will include the following features:
The text at the bottom of Musk’s slide indicates the $7.99 per month pricing is a “limited time offer,” suggesting the price may increase in the future unless users lock in now.
Musk’s slide provides zero information regarding his plans for payments on Twitter. However, those plans were already shared earlier this month. In a call with advertisers, Musk says he wants to turn Twitter into a digital marketplace where creators can set their own prices for content. That will allow creators to sell instructional videos, for example, at a price they believe is fair. To that end, Musk believes this type of payment system will open the door for users to send money directly to other users on Twitter.